Are you and your content strategy in shape for summer?
Let’s be honest—I’m not and my gym knows it!
Or more importantly, my health club knows a thing or two about summer content marketing based on past registration and usage results. Continue reading
As children we think that our mothers tell us to do stuff like chores and homework just to bug us.
When we ignore them, they repeat and repeat and repeat their requests. Each time their voice gets louder and, often, more embarrassing as if volume alone will get us to listen and motivate us to act.
Yet the increased noise level doesn’t make us pay attention.
Heidi Cohen Interviews Nick Westergaard
New book: Brand Now: How to Stand Out in a Crowded, Distracted World
Q: What’s your best piece of advice for readers looking to improve their marketing?
A: Stop and think.
This sounds incredibly simple but too many of us are distracted by all of the shiny new things in marketing today. You can’t forget that your brand is an asset that transcends any particular social network, channel, or touchpoint.
Many small businesses believe branding is only for BIG companies with BIG budgets.
They’re missing a huge opportunity. Small business branding is a super power; it enables your firm to appear more strategic and larger than it is.
In the rush to open for business don’t skip branding. Instead, take the necessary time to develop your brand and it will reap benefits for your firm in the long run. Continue reading