How To Build Content Marketing Trust: 3 Tactics [Research]

Content Marketing TrustCustomer trust has eroded.

No surprise with fake news claims and diminished ability to assess media reliability.

This reduces your ability to reach your audience and get them to pay attention to your message.
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How To Avoid Blogging Blarney: 17 Ways To Change Your Blog

Blogging BlarneyWhen social shares decline and content saturation sets in, you need to forget the once dependable blogging blarney.

At this point the luck of the Irish won’t help your blog. (Although my colleague RazorSocial’s Ian Cleary may tell you differently.)

Rather adjust your blogging approach to focus on building an engaged community where the depth of your relationship with your readers matters most.

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Content Saturation: How Your Content Marketing Can Succeed [Research]

Content Saturation- How your content marketing can succeed (research)Content marketing has lost its way.

Focused on content as an end in itself, we’ve forgotten why we created the content in the first place.

As a result, we have unintentionally caused content saturation by producing more information than people can possibly consume. Continue reading

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Content Idea Generation: Super Easy 5 Step BRAVO Method

content idea generationIf you’re like most content creators, bloggers and writers, at some point you’ve stared at the blank screen cursing the flashing cursor because you have no content inspiration.

I wish that I had a magic Harry Potter type spell that would instantaneously transform your creativity into tangible format. Continue reading

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How To Build Your Conference Into A Community: Case Study

How to build conference into communityIn addition to building Social Media Marketing World into a wildly successful conference, Mike Stelzner and his team have created a global community.

This is no small feat because communities consist of dynamic experiences that evolve over time.

 Many conferences provide speakers, sponsors and attendees with quality experiences, yet not all of them develop into thriving communities. Continue reading

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Conference Blog Post Content: 20 Types You Can Steal

Conference blog post contentAs fire hoses of targeted industry information, conferences provide bloggers with a variety of possible conference blog post content.

For the astute blogger, the key to conference blog post content success is planning your articles in advance to maximize the focused interest in your topic.

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What The First Facebook Usage Decline Really Means For Your Marketing

First Facebook Usage DeclineWorried about the first Facebook usage decline as reported by Edison Research?

Of course you are—as a marketer, you pay attention to major Facebook shifts including Facebook’s organic reach decline and the impact of Mark Zuckerberg’s announcements earlier this year. Continue reading

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Panic Proof – Book Interview

Heidi Cohen Interviews Jess Ostroff

New book – Panic Proof: How the Right Virtual Assistant Can Save Your Sanity and Grow Your Business


Panic Proof cover

Q: What’s your best piece of advice for readers looking to improve their marketing?

A: My biggest piece of advice for readers is to identify what you’re uniquely qualified to do and what you love to you. Then, relegate, automate, or delegate the rest. This will allow you to focus on big, important projects, come up with great new creative ideas, and be the best manager, boss, teammate, and colleague you can possibly be for all the other people you work with.

This takes some time and some soul-searching, but it’s possible for everyone to get to a point where they are doing what they love or what they are great at at least 80% of the time.

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